As OpenAI expands in Brazil, its examples show small businesses moving beyond basic prompting. A jewellery designer now uses ChatGPT for social content, advertising, pricing, inventory and production, while a food business uses it for recipes, menus and customer communication. The source says free, mobile-first AI training for small businesses is also planned.
OpenAI says 35% of classified messages from individual ChatGPT accounts in Brazil were work-related in June 2026. Its examples include a jewellery designer who expanded from social posts into pricing, inventory and production, and a food business using the tool for recipes, menus and customer communication.
These are examples supplied by OpenAI, not independent measures of return on investment. The practical idea is still useful: choose a frequent task, measure the time and quality before and after, and expand only when the result is worthwhile.
